Lean marketing for small law firms 100 free marketing strategies for gen y lawyers part ii subtle shifts that ebooks lean marketing for small law firms 100 free . Lean marketing for small law firms 100 free marketing strategies for gen y lawyers part i standing out in the crowd 325 avg rating 8 ratings published 2014 . Legal marketing 101 a guide for small law firms will introduce you to five core principles of legal marketing by downloading this free playbook youll learn about the value of these concepts and how you can use them to direct and improve your small law firm marketing strategy. When crafting the why part of your law firm marketing plan define the purposes of your marketing plan which may include it establishes your firm and your lawyers are experts in a given area often potential clients read your blogs and your whitepapers before they call you or before they realize that they should call you and great content does wonders for credibility your prospective . Do it yourself marketing tips for solo and small firm lawyers volume 37 number 1 by michele rj allinotte about the author michele rj allinotte principal of allinotte law office is a solo practitioner in cornwall onshe has two staff members and resides on a 50 acre farm north of the city with her family
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